Phiri brings with him a long experience and a diverse skill set that is expected to contribute to the company’s marketing efforts and overall success. Having worked in the country’s financial industry since 2013, he has expertise in marketing management, digital strategy, and search engine optimization (SEO).
Prior to joining XS.com, Phiri served as a Strategy Consultant at IB Central, where he provided freelance consultancy services. His involvement in the financial industry extends beyond the consultancy work, having served as a non-executive director at FX Dream Team for over six years, actively contributing to the company’s growth for more than six years.
Furthermore, Phiri’s previous roles include working as a regional manager at Forbes Forex and Broker Solutions. In these roles, he oversaw the setup of the brokers’ respective forex brokerage solutions, including liquidity management, price feeds, and the integration of FIX API.
XS Group is a multinational fintech and financial services provider with entities authorized in various jurisdictions around the globe.
Founded in 2020, XS.com was originally founded in Australia before relocating its headquarters to Cyprus. The broker is authorized in Seychelles while its institutional arm, XS Prime Ltd, is regulated by the Australian Securities and Investments Commission (ASIC).
Forex brokers in South Africa are overseen by the financial sector conduct authority, FSCA, which approves the platforms that can operate within the jurisdiction. The powerful watchdog handles the issuance of licenses and can sanction companies that violate guidelines of the nation’s dual regulation system.
South Africa enjoys a strong and well-organized financial market and therefore has become a popular destination for brokers looking to expand. It is one of the world’s top ten capital markets and boasts thousands of investors. The country itself is a diverse market that is largely devoid of the market saturation seen in other jurisdictions such as Europe.
The country’s resource-rich economy is heavily reliant on financial services and its appeal as a business hub only increases as there are almost no competing financial centers in the south part of the black continent.
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