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What Rights Do Merchants Have When Dealing With Chargebacks?
Reporter Anna Peel asked Chargebacks911 Founder Monica Eaton to share her insights on the dispute process in a recent feature for ValueWalk.
ValueWalk provides widely-read and cited investment news and coverage. Their beat includes hedge funds, asset management, value investing, and much more. The site analyzes business, politics, and tech trends, and how they might impact investors’ portfolios.
When a cardholder disputes a charge, merchants have the right to fight back through representment. However, that doesn’t mean they’ll be on even footing with the cardholder.
“Merchants are at a distinct disadvantage in the chargeback dispute process, assumed guilty until proven innocent,” Monica explains in the piece. This asymmetrical relationship leads to “…billions of dollars in losses for online retailers each year, which means merchants need protection from fraud as much as consumers do.”
Many chargebacks are the result of first-party misuse. To make matters even more frustrating, data suggests that most of these disputes could have been avoiding if the buyer simply contacted the merchant.
“Consumer protection laws have clearly defined regulations that protect the interests of cardholders when disputes occur,” Monica continues. “But merchants also have rights that protect their interests when it comes to the rampant abuse of friendly fraud and misuse.”
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