They say a rising tide lifts all boats, but Scotch is proving to be a struggling outlier in the current whiskey boom. There’s a glut of single malts, and while some brands are trying to point to Scotch’s ability to be used in cocktails, it just isn’t working. Positioning Scotch as a mixing spirit could even damage its long-held reputation as a luxury product. Within the current climate, only a select few brands, such as The Macallan, have continued thriving with deft marketing techniques, high age statements, and allocated releases.
On this episode of the “VinePair Podcast,” Adam, Joanna, and Zach discuss the struggles of Scotch whisky over the past two years and ponder whether attempting to chase after new markets and audiences has hurt the category’s reputation with their core drinking audience. Tune in for more.
Joanna is watching: Bottle Battle
Zach is reading: What Would Eliminating Federal Taxes on Tips Actually Mean for Hospitality Workers?
Adam is reading: The One Bourbon You Should Bring Home From Every State
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The article The VinePair Podcast: Why Is Scotch Slumping? appeared first on VinePair.
