The editors at Solutions Review compiled an overview of the Semrush social media tools that marketing teams should know about. Solutions Review participates in affiliate programs. We may make a small commission from products purchased through this resource.

Social media marketing is one of the fundamental pillars of a successful marketing strategy, as it can go a long way toward streamlining how your company interacts with its audience, expanding its brand awareness, and creating meaningful connections with prospective and active customers. However, with so many options available, finding the best one for your company can be daunting.

With that in mind, the Solutions Review editors have compiled a rundown of the social media features available on Semrush. This leading online visibility management SaaS platform provides SEO, content marketing, competitor research, pay-per-click (PPC), and social media marketing tools for companies across industries.

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The Semrush Social Media Tools to Know About

Social Media Analytics

Creating a curated, optimized social media content strategy is great, but if you can’t track the metrics it yields, it won’t help your business continue to grow. With Semrush’s Social Analytics tool, users can monitor the internal analytic metrics for their Facebook, LinkedIn, and Instagram channels. These metrics cover everything from the number of new followers an account has received, the reach of each post, engagement rates, how many mentions an account has, what hashtags perform best, and a general trendline that illustrates whether a social media account is trending in a positive or negative direction.

Social Tracker

Tracking internal social metrics is essential, but monitoring the social media activity of a competitor can be just as valuable to a brand’s social media strategy. Semrush enables users to track what types of content their competitors are publishing on various platforms (i.e., Instagram, Facebook, Twitter, YouTube, LinkedIn, and Pinterest), whether their follower count is growing (or not), and what types of posts or hashtags are driving the most engagement. Once a business knows what is or isn’t working for a competitor, it can adjust its social media strategy to react accordingly.

A Social Inbox

A social media profile is good for more than posting content; it can also serve as an independent customer service channel. By meeting customers where they spend their time, brands can improve engagement, expedite responses, and provide better experiences that encourage customers to return. That’s what Semrush’s Social Inbox tool is designed to help with, as it gives users an interface to streamline the process of monitoring incoming messages, providing quick responses when necessary, collecting mentions, identifying brand reputation risks, and routing messages to specific workflows to ensure the right person handles them.

Social Poster

A social media marketing tool wouldn’t be complete without a proper suite of features for drafting, scheduling, and posting content, and that’s precisely what Social Poster does for Semrush users. This tool allows users to manage their social posting activity across Facebook business pages, Instagram, LinkedIn, Pinterest, Twitter, and Google Business Profile. It automatically saves all drafted and published posts for easy reference and uses a simple calendar interface to help marketers see their scheduled posts and adjust as needed.

The Social Poster functionality is also designed to work alongside Semrush’s Social Tracker tool. Together, these features give users in-depth analyses of their social media campaigns, data, and strategies across platforms.

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