Are you tired of getting ghosted by prospects? Looking for a better communication method than email? Text blast marketing might be the solution you’ve been searching for.

A text-based campaign can provide the engagement levels necessary to win you more clients and deals. Here’s what you need to know. 

What’s Text Blast Marketing?

Using text marketing software involves sending mass communications to a target audience. You can send a single email to hundreds of people. Alternatively, you can nurture recipients with a series of messages spread out over several weeks. 

That’s the basic principle behind text blast marketing. You blast out a bunch of SMS messages at once. The more people you reach out to, the better your odds of driving meaningful results. 

Why Text Works

The biggest advantage of text blast marketing is higher open and read rates. People pay more attention to their SMS messages. Email is a different story, especially if the recipient doesn’t recognize the sender.

Emails have a pretty low open rate — 40% of consumers say their inbox has at least 50 unread emails. On the other hand, only 4% have 50 or more unread texts.

3 Ways Text Blast Marketing Leads to Better Engagement 

The bottom line is that text blast marketing works. It’s a great tool for engaging with your audience and driving results. Here are three ways that text-based messages lead to better engagement:

You Can Get Personal

Personalization plays a big role in text blast marketing engagement rates. You can easily personalize your SMS messages by using the recipient’s first name. 

Don’t stop there. Make sure you are using content and highlighting products that are relevant to your audience.

Sure, you can do this with email, too. The problem is that fewer people actually open your emails. The majority of your audience will probably read the text you send them. That means they’ll see all of the hard work you put into personalizing their message. 

The Messages Are Concise

We’ve all received a long-winded email that could have been cut in half. Texts tend to be more concise and to the point. That means there’s a better chance audiences will actually read them from start to finish.

On that note, make sure you keep your texts short and sweet. No one wants to read a whole newsletter via text. They want you to make your point and move on. 

Recipients Can Easily Read and Reply 

Getting audiences to read your message is just the start. True engagement means starting conversations with prospective clients. Text-based messages make it easy for audiences to read and reply to your communications. 

Using a mortgage text marketing blast tool moves the conversation to a user-friendly format. This transition gives you a better shot at nurturing the relationship and turning prospects into clients.

Launch Text Blast Campaigns With BNTouch

BNTouch is a CRM built for mortgage professionals. It includes text blast marketing functionality, making it easy for you to create, launch, and manage mass communication campaigns. Schedule a demo today. 

Contact us to book a free demo today!

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