Tales of the Cocktail is now underway in New Orleans. This is a pilgrimage for many hospitality professionals and if you’re lucky enough to be there, make sure you don’t miss these sessions. You can find the full line-up here.
Monday, July 22nd
How Bartenders Grow Your Brands – The Findings
11:00 AM – 12:00 PM
Lafayette East, The Ritz-Carlton, New Orleans
This panel builds on the TOTC 2023 Keynote Presentation and will examine the changing ecosystem of the beverage alcohol market, while making a case for the value of bartenders in pushing consumer engagement and brand loyalty. Bar professionals, brand professionals, and all industry in between are invited to join the conversation.
Monday, July 22nd
Monday Cocktail Tour: The Big Gay Bar Tour
12:00 PM – 1:30 PM
French Quarter Entrance, The Ritz-Carlton, New Orleans
New Orleans is where you fled to if you grew up in the South but your lifestyle didn’t fit into your hometown’s lifestyle. You’ll discover the long history of gay bars in New Orleans on this walking tour of the French Quarter. Learn what makes New Orleans queer history distinctive, from bars from the late 1930s that became a welcome home to a gay clientele, to the later rise of Gay Carnival and Southern Decadence.
Monday, July 22nd
Olives: A Symbol of Peace and Cocktails Seminar Presented by William Grant & Sons
1:15 PM – 2:30 PM
Lafayette East, The Ritz-Carlton, New Orleans
This seminar will start by exploring our industry’s love affair with olives and why and how they have kept their spot in the Martini glass over the years. Then we will look at what the olive has to offer in the modern bar scene both in the glass and on the side as a bar snack. Chef Jamie Simpson will challenge our traditional thoughts around the olive, its tree and the flavor we can extract and use in multiple applications.
Cocktail wizard Gina Chersevani will share techniques and show ideas on how to best develop cocktail recipes with olives for your bar as well as pairing ideas for marvelous bar snacks. Ambassador, Bon Vivant and master of the mic Vance Henderson will take the audience on a tour around the world showing how olives are currently showing up on menus in the best bars. Buckle up for a whole load of passion, charisma and creativity!
Monday, July 22nd
Longevity Behind the Stick: Breath and Mobility Workshop
2:30 PM – 3:15 PM
Carondelet, The Ritz-Carlton, New Orleans
In an effort to promote mindfulness and general welfare, we invite you to a breath and mobility workshop. This workshop aims to aid in bodily awareness through breaking repetitive movement patterns and creating a mindfulness practice to aid in self regulation.
Monday, July 22nd
The Way of the Bartender Seminar
2:30 PM – 3:45 PM
Salon III, The Ritz-Carlton, New Orleans
What makes a great Bartender?
Join Dale DeGroff, Giulia Cuccurullo, Jean Trinh, and Ms. Franky Marshall as they discuss the Way of the Bartender. Drawing on their years of working in establishments around the world, they’ll share observations and thoughts on best practices which relate to the art of Bartending.
Tuesday, July 23rd
Tales Catalyst at Tales of the Cocktail
The 2024 Tales Catalyst Honorees will be celebrated with a spirited event during Tales of the Cocktail in New Orleans, which will provide a unique platform for the honorees to address a group of industry peers. Come and toast the achievements of the 2024 Tales Catalyst Honorees!
Everyday at Tales
Drink an Irish Coffee at the Erin Rose. Actually, drink a few of them.
