SOFTSWISS, the international supplier of software and content for online casinos and sports betting websites, has announced that the company has achieved great success at iGaming IDOL Awards 2023, an annual industry event that celebrates the best performers in the realm of online gambling.

At this year’s event, SOFTSWISS was designated Brand IDOL of the Year, an award that the company says represents “a significant milestone” in its history. The award recognizes the success of the brand awareness campaigns launched by SOFTSWISS over the past year, including “Bringing the Heat,” “Make Your Business a Classic” and “Grab Success.”

SOFTSWISS acknowledged that it has tried to develop “creative and eye-catching” marketing campaigns in order to expand its business throughout the European continent but also in Latin America and Asia.

Not The First Award

Valentina Bagniya, Chief Marketing Officer at SOFTSWISS, declared herself “truly honored to stand among the industry’s best and brightest at the esteemed iGaming IDOL.” The SOFTSWISS executive added that the award represents “a testament to the collective passion and dedication” shown by the company’s team.

The SOFTSWISS Chief Marketing Officer also added that the award will further motivate the company to seek to understand what the customers need and then create “top-tier products” by putting their creativity to use.

SOFTSWISS has already secured two other awards for its marketing efforts this year: EGR Marketing and Innovation Awards and Best Marketing Campaign at EiGE Awards. The addition of the Brand IDOL of the Year award further recognizes the prowess of the company’s marketing campaigns.

A Powerful Company

SOFTSWISS was a pioneer in the iGaming industry as in 2013 it was the first supplier to launch a Bitcoin-optimized online casino solution. Since then the company has grown significantly, becoming a respected international provider of software solutions for managing gambling operations.

The company now has a team of over 1,700 employees which are working in offices located in Malta, Poland, Georgia, Bulgaria and Belarus. The supplier has gained several gaming licenses and provides complete iGaming software solutions.

The product portfolio currently offered by SOFTSWISS includes the Online Casino Platform, the Game Aggregator which comprises thousands of online casino games, the affiliate platform named “Affilka”, the turnkey Sportsbook Platform and the Jackpot Aggregator.

Source: “SOFTSWISS Becomes iGaming Brand IDOL 2023“. SOFTSWISS. December 1, 2023.

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