SiGMA Group, the leading event organizer for the global iGaming industry, has announced a significant change in the future of its flagship event. In 2025, SiGMA´s European event – SiGMA Central Europe – will be held for the first time in Milan.

The 2025 edition is set to make its permanent home at the Fiera Milano, one of the largest and most prestigious expo venues in Europe, with the event taking place from the 23rd to 26th November. The conference is expected to attract a record-breaking 30,000 delegates – SiGMA´s largest event to date.

Huge market size and untapped potential

Italy’s gambling market presents a massive opportunity for online gambling businesses. Here’s why:

As the largest untapped online gambling market in Europe, Italy offers unparalleled growth opportunities for the industry. Recent market research reveals that Italy boasts the second-highest total gambling market revenue in Europe, worth an impressive €16 billion. However, only 25% of this revenue is currently generated through online platforms, leaving a substantial €12 billion in offline gambling that remains largely untouched by the online market. (EGBA – European Online Gambling Key Figures 2022 Edition).

Italy’s online gambling industry is set to achieve a revenue of €2.89 billion in 2024, reflecting a robust growth trend in the sector. According to Statista, Italy’s online gaming industry also has an anticipated annual growth rate of 5.52 percent from 2024 to 2029, and the market is expected to reach €3.78 billion by the end of the forecast period. This growth includes a projected revenue of €1.54 billion for the online casino segment alone in 2024.  

This vast potential, in tandem with evolving player preferences, makes Italy a prime target for online gambling operators looking to expand. By bringing SiGMA Europe to Italy, the event aims to play a pivotal role in driving this market shift, positioning itself at the forefront of the country’s online gambling revolution. 

SiGMA’s presence will help operators tap into this massive opportunity, fostering connections, innovation, and growth while unlocking significant business prospects for online gambling platforms eager to enter this high-potential market.

SiGMA’s continued presence in Malta

While SiGMA Central Europe will take place in Italy, Malta remains a key player in SiGMA’s events calendar. The island will retain a strong foothold in Malta, and will now host SiGMA Euro-Med, with a first event scheduled for September 2025 at the Mediterranean Maritime Hub (MMH). Offering a more niche event, SiGMA EuroMed will ensure that Malta retains its strong connection to the iGaming industry.