When we created the Windup Watch Fair nearly ten years ago, we did it for a simple purpose: to make the watch fair that we actually wanted to go to. We wanted a fair with the brands we were into and a comfortable environment—a fair that spoke to our values as a company and as watch enthusiasts. Inclusive, inviting, laid back, free, and, most importantly, fun. Naturally, we underestimated how big of a lift it would be to pull off, but we persisted, succeeded, and never looked back.
The Windup Watch Fair, now held annually in San Francisco, Chicago, and New York City, has become the pre-eminent watch fair for enthusiasts. It is a fair where brands large and small, indie and group, accessible and luxury, come together to speak directly with you, the watch enthusiasts. New brands break ground, new products launch, and new friends are made. There’s genuinely nothing else like it.
