One of the leading B2B iGaming development studios, RubyPlay, is officially expanding to the Italian market! Earlier this year, the company signed a deal about direct integration, which is now followed by a partnership with PokerStars.

Extended deal

PokerStars is a renowned operator owned by Flutter Entertainment, and the two companies successfully launched their products together earlier this year. The initial deal included hit releases such as Shake Shake Money Tree and Diamond Explosion 7s.

The deal is now extended, and it means that Italian players will be able to enjoy other captivating titles as well in the near future. RubyPlay’s titles became popular because of its dynamic gameplay and unique and advanced solutions, which captured the hearts and minds of not only Italian players but also of ones all over the world.

However, the expansion to the Italian market is a significant step for the company since it’s one of the key European markets when it comes to the iGaming industry. After the recent launch of the long-expected franchise Immortal Ways, this is the next major step towards RubyPlay’s expansion. The franchise was a great success, and it hit all of the previous records the company set when it came to retention and engagement.

Global expansion

The provider works hard towards the expansion to key regulated markets all around the globe, and over the past year, it has grown. In 2024, the company plans to continue its global expansion and conquer the most important European markets, such as Romania and Spain, which would be significant steps towards strengthening its position in the global iGaming market.

According to European Gaming, Dr Eyal Loz, Chief Product Officer at RubyPlay, said: “We are proud to announce our expansion into the Italian market following a highly successful period with PokerStars. This strategic move marks our first direct integration in Italy, a key market with a dedicated player base eager to explore our diverse content. Our commitment to global growth in regulated markets continues as we look forward to introducing our titles in Italy and soon in Romania and Spain, furthering our significant strides in the industry.”

The company currently has a vast network of partners from all around the world, including some of the biggest industry names, such as Pariplay, BetConstruct, NetBet, 888 Casino, and many more. Its focus lies in providing the players with an exceptional player experience and not only creating slots. The combination of captivating gameplay and fantastic technologies and mechanics focused on providing a safe and secure environment while establishing fantastic rewards for its players and providing them with unforgettable fun is RubyPlay’s winning combination.

Source: Campbell, Alan, “RubyPlay Enters Italian Market with Expanded PokerStars Partnership”. EuropeanGaming. November 29. 2023.

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