As a first-generation American and eldest daughter to immigrant parents, Luna Baby grew up surrounded by all the hallmarks of Persian-Armenian culture. She looks back fondly on her youth as a time filled with Middle Eastern food, music and celebration.

During that period, she developed a strong work ethic and self-discipline from attending dance classes, as well as art lessons, seven days a week. This practice of mastering her body’s movements and developing an eye for visual flair continued throughout her teens and into early adulthood.

When I stopped being afraid of being ‘cringe’ and really started putting myself out there, that’s when my content and platforms really took off.

Along the way, she learned to embrace all of her eccentricities and discovered more about her identity, realizing she felt a burning desire to perform. Baby also believed she was destined for the big screen and found herself drawn to the adult industry, where she could fully explore her dreams, talents and curiosities.

Once she began creating content and gaining a following, she also discovered a community that inspired her and kept her creative juices flowing in abundance. In recognition of her ascendant career, Baby recently won the title of Rising Premium Social Media Star at the 2024 XBIZ Creator Awards. Now, she opens up about her path to rising stardom, as this month’s featured creator.

XBIZ: How have you evolved as a creator since first entering the industry?

BABY: I started creating content in 2019. I remember making content that I thought people wanted, or what I thought was popular at the time, and my content did okay. People would say TikToks were so “cringe,” but I was having fun. I shot them, saying, “No, guys. Trust me, it’s funny.”

When I stopped being afraid of being “cringe” and really started putting myself out there, that’s when my content and platforms really took off. I pride myself on being genuinely and authentically myself in my online presence. What you see is what you get. I’ve built an amazing community of women and men who all love and cheer me and each other on. I love and am so grateful for all my li’l “Lunatiks.”

XBIZ: Describe your brand, as far as your style, overall vibe and personality.

BABY: My brand is like: if you went to a comedy show at your local psych ward… but made it cunty. I don’t think I could pinpoint one specific niche for myself, as I dabble in everything. I will just prop up my phone and drop random thoughts and rants, dancing videos — or my OG followers remember my “cursed Coco” cosplay from “Foster’s Home for Imaginary Friends.” That was… insane? Iconic? Both! You really never know what you’re going to get with me and I like to keep ’em on their toes. I just hope whoever sees me on their screen thinks of that line from “Skins” that says, “I bet she bangs like a fairy on acid.”

XBIZ: What kind of clips are most popular among your fans? Give us details.

BABY: I post all kinds of content, like “Get ready with me,” rants, lip-syncing videos and more. My fans on TikTok love it when I open up my phone and just start talking shit. I’ll be ranting about a random thing or person that agitated me that day and they’ll be in my comments like, “Hell yeah! Ftb.” It all just feels like one giant group chat and FaceTime call. On Instagram, people are definitely fans of my dancing videos, or even if I’m just standing there looking like a bad bitch per usual. My Lunatiks are going to hype up damn near anything I post and I love that for us.

XBIZ: What are your primary revenue streams?

BABY: I make content on Onlyfans, Fansly and ManyVids. I’m also on SextPanther, where I love to video-call with my fans. My website lunababyxxx.com takes you to all my socials and content sites.

XBIZ: How do you try to maintain a work/life balance?

BABY: I’ve found a lot of my work blends seamlessly with my life. In fact, content creation and porn has become my life, so the people I’m surrounded by and my regular day-to-day all revolve around that. I’m also a full-time mom to the raddest li’l dude and sometimes it’s a struggle to find enough hours in a day to get everything done, but I work well under pressure and thrive in chaos so it all just works out for me. My work and my life are all in one; even when I’m working, it doesn’t feel like “work.”

XBIZ: How do you create engaging social media content in a way that’s organized, authentic and effective?

BABY: I would not consider my content “organized” because what I post really just depends on the day and my socials are as chaotic as they come, especially on TikTok. I’m always keeping an eye out for a trending sound, dance or I’ll just scroll my feed til I’m struck with inspiration. I always aim for being authentic. Not every single post is going to be perfect or hit viral numbers, but my fans are there to hype me up no matter what I post.

XBIZ: What was it like being named Rising Premium Social Media Star at the 2024 XBIZ Creator Awards?

BABY: It was like “Holy shit!” I never thought I’d be winning awards when I first got into the industry and content creation. Then I was like, “Hmm, maybe one day.” And then that one day came quickly. I was shook to my core and remember just getting up on stage babbling some words through my tears and saying thank you and running off. It was such a surreal moment that I relive in my head daily. I feel eternally grateful and it was exactly the thing I needed to reassure me that I’m going in the right direction. I’ve worked so hard to make something from nothing, and people recognizing that keeps me going.

XBIZ: Any big goals, personally or professionally, for the coming year?

BABY: My goal is to keep grinding and keep making people cum and laugh! It’s all gas and no brakes right now. The world is my oyster and I want to explore every corner. Everything from bigger collabs to more podcasts and even more mainstream scenes. It’s a Luna Baby takeover, muh-fucka!