Grammy-Award nominated pop star Post Malone has joined the likes of Snoop Dogg, Jay-Z, and Drake in promoting gambling firms after a collaboration for a Hard Rock Bet ad campaign.
Hard Rock Bet took to X Monday to share a video starring Post Malone under the brand’s new “Roll With Us” campaign:
NFL season is here! #RollWithUs and @PostMalone all season long
pic.twitter.com/E3chrJ5YI0
— Hard Rock Bet (@HardRockBet) August 19, 2024
The ad campaign straddles Hard Rock’s iGaming portfolio and was produced by the Seminole Tribe-owned brand’s digital arm and two creative firms including the woman-owned Native American agency Redline Media Group.
The campaign will air on traditional television and radio media, plus on streaming platforms and social media in multiple US markets.
Hard Rock Digital President and Executive Managing Director Matt Primeaux said the big idea behind having Post Malone star in an ad campaign was that it was important for bettors who use his brand “to see themselves represented in these spots.”
a brand that lives at the intersection of sports, music, and entertainment”
“For a brand that lives at the intersection of sports, music, and entertainment, Post Malone was the perfect partner for our campaign,” Primeaux stated.
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