On 10 September 2024, Playtech announced a significant partnership with Rush Street Interactive, Inc. (RSI), marking its latest move to expand its gaming content across North America. Through this collaboration, Playtech’s wide array of games, including online slots, table games, and live dealer options, will be available to players in key markets such as New Jersey, Michigan, Pennsylvania, Ontario, and Mexico.
This agreement brings Playtech’s content to RSI’s BetRivers platform, enabling players in these regions to enjoy high-quality games streamed directly from Playtech’s state-of-the-art studios. The partnership demonstrates both companies’ commitment to delivering a world-class gaming experience to customers in the regulated U.S. iGaming markets.
Worth adding is that this partnership builds on the success Playtech and RSI have experienced since entering the Ontario market in 2022. The ongoing collaboration has allowed both companies to grow their presence in the regulated iGaming sector while providing players with a wide range of games tailored to their preferences.
Excellent Opportunity for Both Companies
Shimon Akad, COO of Playtech, emphasized the importance of this collaboration, stating the cooperation with one of the most respected casino operators across the Americas will give them exclusive opportunity to showcase their premium quality games to new audience in North America.
Richard Schwartz, CEO of Rush Street Interactive, expressed his excitement, stating:
“We are very pleased to be announcing this exciting game supplier relationship with Playtech. At RSI, we are proud to deliver innovative industry leading online entertainment experiences to our players. The addition of this casino content from Playtech will further our efforts to become a leading online operator across the Americas.”
Playtech’s Strategic Expansion in North America
Playtech’s partnership with RSI marks a pivotal step in its broader North American expansion strategy. The agreement allows players across multiple U.S. states to experience a wide variety of Playtech games, ranging from popular slot titles to live dealer games.
All of these offerings are tailored to meet the preferences of North American players, underscoring Playtech’s commitment to delivering localized content in new markets.
By leveraging RSI’s well-established platform, Playtech is able to broaden its reach and cater to a growing audience of online casino enthusiasts in the U.S. The demand for Playtech’s games has been strong, reflecting the company’s ability to provide both entertaining and responsible gaming experiences.
Plans for Expansion in Latin America
Beyond its success in North America, Playtech and RSI have plans to expand their partnership to Latin America, where RSI operates its RushBet platform. The companies will work together to introduce Playtech’s games to Latin American players, beginning with Mexico and continuing into other markets such as Peru and Colombia.
RSI has already established a solid presence in Latin America, having launched operations in Colombia in 2018 and expanded to Mexico in 2022. In July 2024, RSI further extended its reach by debuting RushBet in Peru, and this partnership with Playtech will allow RSI to enhance its offerings even further in the region.
Founded in 2012, Rush Street Interactive joined the iGaming sector with the ambition to create the most fun, friendly, and fair online gaming platform in the Americas. The company’s core values include excellence, collaboration, transparency and empathy.
Source:
“Playtech partners with Rush Street Interactive as it broadens reach of its game content across North America via BetRivers & RushBet platforms”, playtech.com, September 10, 2024.
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