The world is changing at a breakneck pace — and so are the needs of your clients. Studies show those clients are requesting more cybersecurity services than ever from their MSPs, and experts have rightly observed that the market is veering more and more into cybersecurity, with the number of MSPs noting that all of their clients now demand security-related services jumping 20% from 2022. What’s more, a new MSP survey report showed clearly that SMBs want to get their cybersecurity solutions from MSPs specifically, which means those who can get behind this growing trend stand to earn substantial revenue. 

By contrast, MSPs who can’t meet those security needs are going to lose to those who can.

The only problem? The market is filled with security solutions — it seems like a new acronym hits the market every week. But which ones are truly essential for your clients? In order to understand that, there are ten elements to consider. By understanding these key factors and tailoring your evaluation process accordingly, you can confidently recommend the right security technology that aligns with your clients’ unique needs and positions you as the partner they can rely on. 

10 Key Elements to Consider for Tailoring Cybersecurity for MSPs

1. Client Requirements

No two clients are exactly alike, and understanding your clients’ specific security needs is paramount. Take the time to delve into their business objectives, security requirements, network architecture, and remote access needs. For example, a healthcare provider may have strict compliance regulations to adhere to, necessitating a solution that offers robust encryption and access controls to protect patient data. On the other hand, an e-commerce business with multiple remote employees may require a scalable and flexible solution that can accommodate growth and remote access from various devices. Each client may have distinct considerations, so tailoring your evaluation accordingly ensures that you address their specific pain points and goals.

2. Security Features

Security is a top priority for any client, and evaluating the security features of each solution is essential. For instance, when assessing ZTNA solutions, look for those that offer industry-standard encryption protocols such as AES-256 and robust authentication mechanisms like multi-factor authentication (MFA). Consider the data protection capabilities and compliance with industry regulations, such as GDPR or HIPAA. Understanding the strength of the security measures will help you recommend a solution that instills confidence in your clients’ data protection.

3. Scalability and Flexibility

As an MSP, you need to consider the scalability and flexibility of the security solutions you offer. It’s not just about whether the chosen technology can accommodate your clients’ current needs — but will it be ready to adjust for future needs as their business evolves? For example, if you have a client in the retail industry that plans to expand to multiple locations, a Software-Defined Wide Area Networking (SD-WAN) solution, which is a key component of the Secure Access Service Edge (SASE) framework, can provide the necessary scalability and network optimization capabilities. Assess its ability to support multiple locations, remote workers, and a variety of devices. Ensuring scalability and flexibility guarantees that your clients won’t outgrow the solution or face security danger in the face of expansion.

4. Performance

Performance is a critical aspect of any network security solution. Evaluate factors like latency, bandwidth, and throughput to understand how each technology impacts network performance. No one will want a solution that hampers network speed and creates bottlenecks, regardless of how secure it makes their network. Strive for a seamless user experience by selecting a solution that offers optimal performance while maintaining stringent security measures. 

5. Management and Monitoring

Simplify your clients’ network management by assessing the ease of administration and monitoring for each technology. Look for comprehensive management tools, robust monitoring capabilities, and insightful reporting features. For example, Secure Access Service Edge (SASE) solutions often offer centralized management consoles that provide visibility into network traffic, enabling you to enforce granular policies and quickly identify any anomalies or security threats. Centralized control, granular policies, and visibility into network traffic will empower your clients to have a proactive approach to network security.

6. Integration

Consider how well the security solutions integrate with your clients’ existing infrastructure and applications. Compatibility with cloud services, on-premises systems, and other network components is crucial. Seamless integration reduces complexity and ensures smooth operations. For instance, if your client heavily relies on cloud services, a ZTNA solution with native integration capabilities for these cloud platforms can streamline access management and simplify the user experience.

7. Cost

Budget considerations play a significant role in decision-making. Evaluate the cost-effectiveness of each solution, including upfront costs, licensing fees, ongoing maintenance expenses, and any additional costs associated with implementation or customization. It’s important to consider the long-term value that each solution brings to your clients’ business. For example, ZTNA solutions may have higher initial costs but can potentially reduce the risk of data breaches and their associated costs, making them a cost-effective choice in the long run.

8. Vendor Reputation and Support

Research the reputation and track record of the vendors offering security solutions. Seek out vendors with a strong history of delivering reliable and responsive support. Consider factors such as their experience, customer reviews, and available support services. For example, reading customer testimonials or checking independent reviews can provide valuable insights into the level of support provided by the vendors. Choosing a reputable vendor ensures that you have a reliable partner who can support your clients’ needs effectively.

9. Future Roadmap

Evaluate the vendors’ future plans for the security technologies you are considering. Look for vendors who invest in research and development, continuously adding new features and keeping up with emerging trends in the industry. A forward-looking vendor demonstrates their commitment to innovation and ensures that your clients’ needs will be met as technology evolves. For instance, a vendor actively exploring the integration of artificial intelligence or machine learning capabilities into their solutions shows a dedication to staying ahead of the curve. 

10. Proof of Concept (PoC)

Whenever feasible, conduct a proof of concept or pilot deployment to assess the technologies in a real-world scenario. This practical approach allows you to evaluate their performance, usability, and compatibility with your clients’ environments. For example, you could set up a small-scale deployment to test the selected solution’s performance and gather user feedback. A successful PoC provides valuable insights and solidifies your clients’ confidence in the chosen technology.

Wrapping Up: MSP Security

By considering these factors and customizing your evaluation process to match your clients’ requirements, you can confidently recommend the best security solution for each client’s specific needs. Your expertise in understanding the nuances of these products will position you as a trusted advisor in the realm of network security — and keep those client relationships strong for the long haul.