Estée Lalonde’s story is one of inspiration. Hailing from a diverse background and drawing upon her experiences, Estée has created a brand that celebrates the transformative power of water. With MIRROR WATER, she wants people to embrace tranquillity, radiate confidence, and nurture our authentic selves. Her unique perspective and unwavering commitment to holistic wellness have made her a sought-after voice in the wellness space.
Through this interview, we will gain insight into Estée Lalonde’s journey as an entrepreneur, her vision for Mirror Water, and the profound connection between self-care, inner reflection, and the healing power of water.
Skindays: Can you tell us about the inspiration behind MIRROR WATER? What led you to focus on bathing and body care?
Estée Lalonde: Yes! When the pandemic hit, no matter what – I was in the bath every single day. On one hand, it was a way to escape the pandemic, but on another hand it was a time to process what was going on around me. That time period helped me make the connection between my journey online, my interest in community, connection, mental health, and the power of bathing – something that’s always been a central part of my work and self care routine. I knew those things are what I care about, and what my audience cares about, so I gave myself permission to explore this space and take my ideas seriously. From that came MIRROR WATER!
SD:What sets MIRROR WATER apart from other brands in the space?
E.L: We’re all about providing relaxation tools for realists. Historic narratives of wellness push things like hyper-productivity and presenteeeism – things that really just don’t actually make you feel better. Meanwhile, our products are designed for your downtime, no matter what it looks like for you and we hope that our products can encourage realistic rituals throughout your day – aka, practical ways to practice self-care and downtime… whether that’s cancelling your evening plans to soak in a looong bath, going on a walk in nature (even just a quick dog walk in the park!), or having a cheeky glass of red wine after work. Through MW, we hope to create an online space where you feel like you can be your whole self, indulge in whatever makes you feel good, and connect with likeminded people. Basically, we don’t judge.
SD: MIRROR WATER places a strong emphasis on clean and natural ingredients. What does natural, clean ingredients mean to MIRROR WATER?
E.L: This is so important to us at Mirror Water. We believe in quality over quantity, so – on one hand – we formulated our four-product body care range with a focus on natural ingredients like Marula Oil, Shea Butter, Epsom Salt, Magnesium, and Soapbark Extract – all chosen specifically to hydrate, enrich, and smooth skin, without disrupting its natural barriers… helping out your physical well-being.
On the other hand, our products are powered by our unique essential oil blend – vetiver, cedarwood, Canadian Black Spruce, and Bergamot – which gives our range its signature earthy and uplifting scent. Interacting with the cells in our bodies that detect different smells, our scent is designed to help naturally support your emotional well-being – from reducing stress and anxiety to promoting relaxation and sleep, and supporting feelings of joy and positivity. Our products are also all between 97 and 100% naturally-derived, completely vegan, and always cruelty-free.
SD: What has been your most rewarding moment while developing MIRROR WATER?
E.L: We hosted our first pop-up last year, and it was so rewarding seeing the community come together to support MIRROR WATER IRL. Speaking to people about their own wellness rituals and seeing people react to the products for the first time was so special and exactly how i envisioned our community to look like.
SD: What do you want your community to feel when using your products?
E.L: Smooth from the inside-out, haha!
Right now at MIRROR WATER, we’re speaking a lot about submerging ourselves in a smooth state; whether it’s our skin or our minds – setting in motion things that make us feel uplifted, glistening, joyful, and smooth. I hope my products can help become really accessible, dependable self-care rituals that help the community feel soft and moisturised on the outside, and grounded and calm on the inside.
SD: MIRROR WATER emphasises the importance of self-care and rituals. What’s the latest ritual you incorporated into your self-care routine?
E.L: Besides yoga, I’ve never really loved working out, but recently I’ve found some workouts I really enjoy – which surprisingly has become a self-care ritual I really love. I never put pressure on myself when it comes to workouts, but it’s been a fun new self-care ritual to explore!
SD:What’s your favourite MIRROR WATER combo and how do you use it?
E.L: It’s always changing! Right now, I can’t get enough of The Ready Set, which comes with our BUFF Body Exfoliator and SMOOTH Body Oil. With summer approaching, I’m spending a lot more time outside, and this set gives me the perfect glazed leg glow-up.
Before going out, I scrub my whole body with BUFF before stepping into the shower – we formulated BUFF with Vitamin E-rich Refined Sunflower Seed Oil for deep moisture, gel-like Soapbark Extract which gives BUFF its jelly texture, fine Shea Nut Shell powder and sea salt to gently remove dead skin cells while protecting your skin barrier.
After showering, I pour a few drops of SMOOTH into my hands and breathe in our signature scent for a moment of calm before leaving the house. Then I massage it all over my skin for dewy, glossy hydration. We made SMOOTH using three ultra-hydrating oils – marula oil, grapeseed oil, and camellia oil – to inject your skin with antioxidants, fatty acids, and – never greasy – moisture, which is especially perfect for summer.
SD: Bedside essentials?
E.L: I always keep our RUB Solid Balm on my nightstand for some extra moisture before bed – I love applying it to my cuticles, elbows and knees, and hands. Also a book and my journal.
SD: What’s next for MIRROR WATER?
E.L: This summer, we’re going on an upward spiral at MIRROR WATER – helping to support our community on setting in motion things that make our minds and bodies feel smooth. Hopefully, we’ll also have a new product on the horizon soon. Watch this space!
ESTEE’S SKINDAYS FAVOURITES
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