Whether it’s New Yorkers migrating to the Hamptons or their Milanese counterparts holidaying during Ferragosto, it is a universal truth that Summer is the best time to escape the city. Swiss brand Maurice Lacroix’s most recent collection highlights the urban mad dash to vacation with their AIKON Automatic Limited Summer Edition series.
The AIKON, first released in 2016, has long taken design inspiration from urban living, but the latest release has softened the steely nature of this watch for something more playful, delicate, and a bit more relaxed. The Summer Edition features a total of six options coming in three sizes: 35mm, 39mm, and 42 mm. Each option celebrates the warmer weather with tonal accents that are reminiscent of sand, sun, and the sea.
The most diminutive option, the 35mm comes in two colorways: Ballerina Pink or Tanager Turquoise, giving wearers a desaturated take on classic baby blue and rosy pink, perfect for a feminine touch to one’s wrist. These smallest references include diamond hour markers, setting them apart from the 39mm and 42mm models, which use batons exclusively. The 39mm gets into more unisex territory with its larger size but in many ways remains similar to the 35mm model.
The largest option, coming in at 42mm, is available in either Tanager Turquoise or a vibrant alternative, Orange Soda. The addition of the Orange Soda option doesn’t just inject a bit of flavor into the pale options of Turquoise and Ballerina Pink, but also hits home that this Summer-themed collection is intended as a celebration of the vibrancy and energy of Summer holidays and the memories that accompany these moments.
Each model in the AIKON Automatic Limited Edition Summer series comes with the option for either a color-coordinated rubber strap or a 5-row stainless steel bracelet. The case material for all sizes is also stainless steel, and each is equipped with an Automatic ML 115 movement. Production per reference is limited to 888 pieces each, and they are available now at Maurice Lacroix’s website, with prices starting at CHF 2,450.
