They say lightning doesn’t strike twice – but what about Red Lightning?

Zurich-based Maurice de Mauriac has once again ignited the horological scene with their latest creation, the L1 Red Lightning. Known for being the choice of creatives worldwide, the brand has reimagined their L1 series with a red makeover that makes a bold statement.

While the L1 Red Lightning’s predecessors were known for their clean aesthetic and a more pure design, this new iteration of the classic has just a bit of rock ‘n roll infused into it. In fact, it was Swiss musician, Crime, who first gave inspiration to Maurice de Mauriac for the vibrant change to the L1. And now, everyone can enjoy the bold addition to their line-up. 

While the red dial might be the most obvious feature of this watch, let’s not forget about the broad appeal that Maurice de Mauriac has in the market. The L1 Red Lightning boasts a stainless steel case with a black DLC coating, providing a sleek and durable exterior. The visible back and sapphire crystal with anti-reflective coating on both sides showcase the meticulous craftsmanship. With a diameter of 39mm and a lug-to-lug distance of 46.6mm, the watch strikes a balance between presence and wearability.

This L1 is powered by the automatic La Joux-Perret G100 caliber, ensuring precision with a generous power reserve of 68 hours. With a water-resistance at 10 ATM, it’ll fit into most regular-use situations (or, perhaps, a crazy night out with a Swiss pop star!).

The L1 Red Lightning is limited to just 80 pieces in production with a retail cost of $4,402 (after currency conversion). The watch is available now via Maurice de Mauriac’s website with the option of either a white rubber strap, or a Milanese stainless steel bracelet with DLC coating. Maurice de Mauriac