In our era of celebrity alcohol brands, Kevin Hart and 11th-generation tequila producer Juan Domingo Beckmann have expanded the portfolio of their Gran Coramino Reposado tequila.

This is the brand’s third expression.

“I know we’ve created a product unlike anything else in the Reposado category,” says Hart. “When we started our process of developing Gran Coramino Reposado, I told the team that it had to deliver the same smooth and slightly sweet finish that people love in our Cristalino and Añejo variations, and I meant it. I wanted to bring something new to the category and show people that they deserve a high standard of quality at a more accessible price.”

This new reposado variation is 100% agave tequila crafted from the piñas (hearts) of Blue Weber agaves, then roasted in traditional brick ovens for up to 40 hours at La Rojeña Distillery in Tequila, Mexico.

The fermented juice is double distilled, then aged for months in new American and French white oak barrels. It’s then blended with extra añejo tequila matured in brandy barrels.

“Our quality standard is built upon a centuries-long technique and perfecting a process that guarantees an unparalleled smoothness,” adds Beckmann. “Gran Coramino Reposado has a unique taste due to its blend with extra añejo tequilas matured in brandy barrels. The resulting tequila delivers a complex agave aroma and slightly sweet wine finish, making it an approachable aged tequila for our audience to discover.”

Gran Coramino Reposado will continue to donate $1 from every bottle sold to support the work of underrepresented small business owners across the U.S. and Mexico, the company says.

Gran Coramino Reposado is available now in 375-ml. and 750-ml. bottles on GranCoramino.com and retailers nationwide for a suggested retail price of $39.99 for a 750-ml.

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