Golden Whale Productions, a market-leading data science specialist for the iGaming industry, has announced a new partnership with SYNOT Games that will leverage machine learning-based solutions to improve multiple aspects of the latter’s business.

Officially signing on as the company’s game supplier, Golden Whale will use its combination of AI and machine learning systems to boost game engagement and distribution across SYNOT’s customer base.

Using the power of Golden Whale’s predictive models, SYNOT will be able to deploy automated systems that analyze and respond to gameplay data before providing recommendations for improvement, opening up a world of exciting opportunities for the company.

Armed with this data, backed by machine learning, SYNOT will be able to analyse user data at a much faster rate and at a much more granular level, which in turn will enable the group to continue to deliver cutting-edge solutions that can scale to the ever-growing nature of its operations.

With SYNOT currently operating in over 30 countries worldwide, these potential optimisations clearly have major business implications, both in terms of enhancing its product line and securing new partnerships around the world.

As such, both companies have already spoken of their excitement about what promises to be an extremely beneficial collaboration and are extremely optimistic about what they can achieve together once the first wave of game-specific data is collected.

Eberhard Dürrschmid, CEO of Golden Whale, said:

Golden Whale is very pleased to announce the details of our latest strategic partnership with SYNOT Games, and we look forward to working together with a company with such a strong reputation in iGaming. I firmly believe that both predictive solutions and machine learning in general are playing an increasingly important role in the game development and sales process, and armed with our powerful technology, we are confident that SYNOT will be in a position to benefit from this in the future.

Filip Hlavacek, Chief Product Officer at SYNOT Games, said:

At SYNOT Games, we have long prided ourselves on incorporating cutting-edge technology into our games and solutions, so teaming up with a pioneering data science company like Golden Whale was an obvious choice for us. We believe the insights their predictive models will provide to our business across all aspects of customer engagement and game distribution will be a significant asset to us, and we are very optimistic about what we can achieve together in the future.