The Pure Gold Company has reported a 612% surge in demand for physical gold coins and bars in the past week, compared to the weekly average over the past year, as investors rush to safeguard their wealth amid escalating tensions in the Middle East. Fears are growing that the conflict could expand into a broader global crisis involving Western nations such as the US and UK, heightening uncertainty in an already fragile market.
Since October 7, 2023, gold prices have surged by over 30%, reaffirming its position as a safe-haven investment during geopolitical unrest. A similar pattern was observed during the Russia-Ukraine conflict, when gold prices experienced a significant uptick as investors sought refuge from market instability. Increasingly, clients are shifting away from volatile assets like equities and property, seeking the security and liquidity that gold provides, especially during times of global tension.
Joshua Saul, CEO of The Pure Gold Company, commented: “The conflict in the Middle East is causing widespread concern among our clients. They are anxious about the potential for escalation and its impact on global markets. As a result, we’ve seen a 612% rise in people turning to gold, which offers unmatched protection and peace of mind.
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“Unlike stocks, which are vulnerable to geopolitical turbulence, physical gold is often in demand as a safe-haven asset when other investments come under pressure. It is a tangible, liquid asset that can be easily converted into cash at any time, and UK gold coins, in particular, can benefit from Capital Gains Tax exemptions, adding to their appeal.
“While tax considerations still play a role for some investors, the primary driver of the current surge in demand is geopolitical instability. With upcoming elections in the US and rising geopolitical tensions, the demand for safe-haven assets like gold is stronger than ever.
Saul added: “The combination of the Middle East conflict and heightened concerns about Russia and China has shaken global markets. Our clients aren’t just looking for short-term gains—they’re seeking long-term protection. Gold provides the stability they need in these uncertain times.
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