EveryMatrix, one of the world’s top suppliers of technology and games for online casinos, has announced it went live in the state of Michigan thanks to a deal with Rush Street Interactive, a leading North American online casino and sports betting operator.

The content supplied by EveryMatrix has gone live at BetRivers, the online casino operated by Rush Street Interactive in Michigan. This is the very first foray into the Great Lakes state for the supplier.

The BetRivers lobby will receive online games from Armadillo Studios, the in-house game development studio of EveryMatrix, through direct integration thanks to the SlotMatrix iGaming aggregation solution.

Rush Street Interactive had been working with EveryMatrix before, the two companies had an existing partnership for the operator’s RushBet brand which is active in the Latin American market.

EveryMatrix has licenses to supply its content in several North American markets, including New Jersey, Michigan, West Virginia, Connecticut and Ontario in Canada. The supplier is also currently in the process of receiving a license in the American state of Pennsylvania.

A Significant iGaming State

Speaking about the Michigan launch, Erik Nyman, President of EveryMatrix Americas, described it as a “significant iGaming state” and added that he was especially delighted to be launching in this market with “valued partners” such as Rush Street Interactive.

The EveryMatrix executive also explained that the company’s presence in the United States has expanded this year through partnerships with “a series of tier-1 brands” and added that the supplier was looking forward “to both maximizing its content and aggregation offering” in the future.

Richard Schwartz, Chief Executive Officer at Rush Street Interactive, declared himself “thrilled” to extend the partnership with EveryMatrix and also expressed his delight at leading the supplier’s entry into Michigan for the first time.

“We are always excited to offer our BetRivers players new immersive and entertaining gaming experiences and we’re confident gaming enthusiasts in the Great Lake state will enjoy these new games,” Richard Schwartz added.

EveryMatrix is a supplier that offers a multitude of services, from iGaming software and solutions to content and services for casino, sports betting, payments and affiliate management. The company currently has over 850 employees working in twelve different countries and serving over 300 customers from all over the world.

Source: “Rush Street Interactive first to be live with EveryMatrix in Michigan“. EveryMatrix. December 18, 2023.

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