AWAKE is a French horological brand with a very unique take on the future of watches. They are intent on using the culture and traditions of métiers d’art—or artisanal craftsmanship—to carve a new pathway apart from trends that so often get repeated time and time again in this particular industry. Prior to the Windup Windup Watch Fair, we met up with the AWAKE team, Lilian Thibault and Thibaut Sacre, on The High Line in NYC for a quick discussion on the brand, the importance of métiers d’art, their latest Sơn Mài collection, and what the future holds for AWAKE.
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