Inspiring and symbolic, the new CODE41 collection is meaningful in its name alone: in 2024, in the midst of the economic and geopolitical turmoil affecting us internationally, CODE41 created UNIFY, a collection with timeless design and strong ideals of tolerance, equality and diversity.
Published regularly in limited editions in collaboration with artists and personalities from all walks of life, UNIFY aims to transcend the boundaries of gender, age and origin to bring people together based on the fundamental values that unite us all.
Limited to 88 pieces, CODE41’s first collaboration is characterised by equality. Sharoz Makarechi, an American artist and activist who fled the Islamic revolution in her home country of Iran and fights tirelessly for equality, developed the powerful illustration of the clenched fist as a synonym for unity and the defence of human rights.
“The most beautiful objects are those that have a soul”
For CODE41 and its founder Claudio D’Amore, it is both important to inspire and to act. That is why a portion of the turnover from each collaboration is donated to a humanitarian project of the artist’s choice. In this case, it is the Equal Justice Initiative; an organisation chosen by Sharoz that campaigns for human rights and fair justice. “The number 41 is synonymous with independence, self-improvement and authenticity. It also stands for a commitment to sincere and meaningful values. This has been our guiding principle from the very beginning, and the UNIFY project reinforces our belief that creativity can change the world,” says D’Amore. With a diameter of 38mm for all wrists, two types of movement (mechanical or quartz) and a wide range of colours, UNIFY transcends the boundaries of gender, age and origin and celebrates diversity in all its forms.
Permanent Collection
In addition to the special edition, the UNIFY collection is available in three permanent models, one of which features an Equity flag designed by Sharoz Makarechi. With its spectrum of skin colours, it is a strong symbol of unity and inclusion – fundamental values that are at the heart of UNIFY. The apparent simplicity of this timeless look and the integrated bracelet conceal carefully crafted details, such as the small seconds at 9 o’clock on the automatic version and at 6 o’clock on the quartz version, which forms the symbol of peace once a minute as a reference to the values of the collection.
Pricing
CODE41 UNIFY is available at a special introductory price of:
- Sellita automatic mechanical version: CHF 1390 / EUR 1490 / USD 1380
- Ronda quartz version: CHF 790 / EUR 860 / USD 790
- Limited special edition (Sellita movement): CHF 1540 / EUR 1640 / USD 1515
Availability:
Pre-orders start on 19 June and end on 31 July 2024, with deliveries planned for May-June 2025.
