The Middle East’s largest luxury watch retailer, Ahmed Seddiqi & Sons, has just announced the debut of Rolex Certified Pre-Owned (CPO) in Dubai, starting with a dedicated CPO salon and followed by offerings online. Kicking off with several million dollars of inventory, Rolex CPO cements family-run Seddiqi’s status as one of the world’s leading Rolex retailers.

While Rolex CPO in most countries is associated with recent models, Seddiqi’s CPO programme aims to go beyond that and also offer watches of interest to enthusiasts. The CPO line-up, including rare gem-set as well as vintage models, has been curated by members of the Seddiqi family, including chief executive Mohammed Seddiqi.

“[CPO] not only enhances our overall offering but also creates an exciting new platform for watch enthusiasts to pursue their passion for exceptional timepieces,” says Mr Seddiqi, “[And] providing them with a certified pathway to acquire elusive and rare timepieces.”

As is the norm for Rolex CPO, each watch at the CPO salon has been serviced and certified by Rolex. As a result, all watches will be accompanied by a CPO guarantee card and two-year warranty.

The CPO salon will open November 29, 2024 inside the Rolex boutique in Wafi Mall, followed by CPO offerings on Seddiqi’s online store in early 2025.