AllSported, the leading B2B racing trading feed provider, is excited to welcome Billy Rogers to the team as a Commercial Account Executive.
Rogers has a deep-rooted connection to the gambling industry thanks to both sides of his family being esteemed bookmakers, with over 170 years of experience between them.
Joining AllSported’s team, Rogers will bring commercial acumen and a detailed understanding of the on-course bookmaking world to AllSported, bolstered by his four years’ experience at BETDAQ, where he rose to be Assistant to the Director of Strategy.
Rogers will work across AllSported’s best-in-class B2B racing trading feed solutions provided to the likes of Betway, Playtech and Novibet, and be integral to the launch of AllSported’s new product, set to integrate on-course racing prices into online sportsbooks to enhance their offerings.
Rogers said:
I’m really excited to get started with AllSported. My background is in on-course bookmaking, and I’ve also spent four years at BETDAQ. It’s an industry I’ve grown up in, so I believe I offer a unique perspective into the online world. There is, of course, a lot of overlap between the on-course and online worlds and I’m thrilled about what’s to come at AllSported. It’s a change in scenery for me going from primarily the on-course world to the online gambling sphere, but it’s very exciting and there’s a lot of things to learn. I can’t wait to get going.
We’re delighted to have Billy Rogers join the team at AllSported. Billy has the gambling industry in his blood and his experience will be a fantastic addition to our team. We’re really thrilled about our new on-course product which will deliver feeds direct from on-course horse racing bookmakers to online sportsbooks. This will allow online sportsbooks to integrate live on-course prices and therefore be across any late moves caused by bets on track. We’re looking forward to launching this to the market, with Billy perfectly placed to do so given his expertise and pedigree in this part of the industry.
