Atlantic Watches has long been synonymous with legendary achievements and groundbreaking inventions. The brand’s journey began in 1888 in a small town near Grenchen, where Eduard Kummer, born in 1845, laid the foundation for what would become a hallmark of Swiss watchmaking excellence. Originally known as EKB (Eduard Kummer Bettlach), the company first produced premium components for renowned watch brands such as Longines and Certina. The Atlantic brand was officially established in 1932, soon making its mark by producing complete timepieces.
52 Times Faster: Pioneering Innovation
One of Atlantic’s standout innovations was the introduction of one of the first waterproof chronographs, cementing the brand’s reputation as a trailblazer in watchmaking. In 1960, Atlantic pushed the boundaries even further with the invention of the ‘Speed Switch,’ a revolutionary mechanism that enabled a 52-times-faster date change. This technical breakthrough highlighted Atlantic’s ingenuity, which was soon embraced by other leading watch manufacturers.
A Beloved Brand in Eastern Europe
By the 1950s, Atlantic had gained significant traction in Eastern Europe, particularly in Poland, where it became a household name. The brand quickly grew into one of the most popular and best-selling watchmakers in the region. The iconic ‘Worldmaster’ series, in particular, became a cherished possession, with timepieces often passed down through generations as treasured family heirlooms. For many, an Atlantic watch symbolizes not only Swiss precision but also a rich legacy of family memories and life’s milestones.
Expanding Appeal with Timeless Aesthetics
Originally designed for an upmarket clientele, Atlantic has since expanded its reach, offering a wide variety of high-quality timepieces that blend sportiness, elegance, and classic charm—all while maintaining the brand’s unmistakable aesthetic. Notable limited editions like the Seagold, featuring a moon phase complication in a gold case, and the Worldmaster Anniversary Edition with a manufacture calibre, showcase Atlantic’s commitment to exclusivity and innovation. Positioned in the mid-price segment, Atlantic continues to captivate new generations of watch enthusiasts while preserving the loyalty of its longstanding customers.
A Legacy of Social Progress
Atlantic’s legacy goes beyond its technical prowess. In 1937, the company introduced paid holidays for its employees—an unprecedented move at the time that underscored Eduard Kummer’s dedication to social progress and employee welfare. From its humble beginnings in a small Swiss village to its widespread success across Europe, Atlantic Watches has always been a brand that inspires, both then and now.
Blending Modern Craftsmanship with Vintage Charm
While Atlantic continues to look toward the future, it never loses sight of its rich history. Models like the Worldmaster and the latest Seawave seamlessly blend vintage design elements with modern innovation. Atlantic refuses to stand still, exemplified by its in-house, handcrafted calibres. The Worldmaster Anniversary Edition, for example, is powered by the newly developed ATL-3 calibre, crafted entirely in-house. This mechanical movement, with 17 jewels, a 53-hour power reserve, and manual winding, is a testament to Atlantic’s dedication to detail and tradition. A full-size transparent case back reveals the intricacies of the movement, showcasing the precision of Swiss craftsmanship at its finest.
In this way, Atlantic Watches remains true to its values, merging traditional watchmaking craftsmanship with cutting-edge innovation.
