Apple Inc. is making strides towards reducing its dependency on external suppliers by transitioning to its own custom-designed chip for Bluetooth and Wi-Fi connections in its devices from next year. According to a report by Bloomberg News, the new chip, provisionally named Proxima, is scheduled to be implemented in Apple’s iPhones and smart home devices produced in 2025.
Read also: Apple starts iPad assembly in Vietnam
In a strategic move towards technological self-reliance, Apple plans to manufacture these chips through Taiwan Semiconductor Manufacturing Co. Notably, Taiwan is already a dominant global exporter in the electronic chip market, boasting an export value of 317.5 billion USD in 2023, according to the IndexBox platform. Apple’s in-house innovations extend to their server chips, at which they aimed their development efforts to enhance artificial intelligence features in their offerings, as announced during their annual developer conference in June.
This shift aligns with Apple’s broader strategy to replace components sourced from suppliers like Broadcom and Qualcomm, with whom Apple had significant prior engagements. This includes a substantial multi-billion-dollar agreement with Broadcom for 5G radio frequency components. Despite these advances, Apple, much like other tech giants, continues to grapple with challenges related to substituting Nvidia’s high-cost, low-availability processors, particularly concerning AI processing workloads. In the global context of electronic chip imports, China leads as the top importer with a value of 349.3 billion USD, followed by Hong Kong SAR at 199.5 billion USD and Singapore at 84.5 billion USD, demonstrating the significant scale and demand within the electronics sector. China’s position as both a leading importer and exporter highlights its robust involvement in the global chip industry, reflecting a dynamic market ecosystem.
Source: IndexBox Market Intelligence Platform
The post Apple Set to Shift to In-House Developed Chips for Bluetooth and Wi-Fi Connectivity appeared first on Global Trade Magazine.