One year ago July 4, the Sphere began its domination over the Las Vegas skyline — not by means of height but by sheer imagination.
It all started with a rather underwhelming “Hello World.” Then came 24/7 images of blinking giant eyeballs, baseballs announcing MLB relocations, and the now-famous yellow emoji, which trolls incoming airplane passengers and nearby golfers with puckish expressions and, along with the current Vegas heat, sported its first sunburn.
The $2.3 billion concert venue has now become the hottest Vegas destination to see. Its Exosphere, which covers that area of four football fields, causes airline passengers to choose their seats based on viewing it from the correct position.
It even helped spur a controversial new ordinance that forbids stopping along pedestrian bridges spanning the Las Vegas Strip. Here, tourists commonly wait, often for longer than 10 minutes, for the perfect Sphere graphic to capture.
But inside is where even more magic happened — for those who could afford the $250 and up per seat, and the $100 parking fees, to witness U2, and then Phish and Dead & Company, perform while enveloped by 160,000 square feet of exclusively shot psychedelic video content.
And that brings us up to its first NHL Draft last week, during which Celine Dion announced the first draft pick on behalf of her hometown team, the Montreal Canadiens.
Sphere of the Unknown
Of course, not everything that happened at the Sphere did so according to plans. “Pro-life Spiderman” Maison Des Champs, a 23-year-old anti-abortion activist, free-climbed to the top of the Exosphere concert venue in February to make a point that no one really got, upon which he walked around and livestreamed an Instagram video before getting himself arrested.
The other big thing its operators probably didn’t plan on was for the Sphere to be losing money since opening day. In its first full quarter of operation, the Sphere reported a loss of $193.9 million on revenue of $167.8 million.
This was due mostly to its staggering $2.3 billion construction cost, which made it the most expensive entertainment venue ever built in Las Vegas. U2’s 40-show opening residency probably didn’t help, either. Sphere owner James Dolan reportedly promised the Irish rock superstars an unheard-of 90% of the gate plus $10 million to shoot its visuals.
Despite these initial losses, the Sphere’s revenue has been increasing each quarter — no small thanks to the overwhelming popularity of its exclusive movie, Darren Aronofsky’s “Postcard from the Edge,” which generated $44.5 million in ticket sales as of last November.
So, while it’s still not a profitable venture yet, the Sphere has earned itself a virtually guaranteed future on the skyline it has helped to shape.
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