The 10th edition of in-cosmetics Latin America was a success, showcasing the fair’s continued growth. A total of 7,498 visitors were counted, including 6,130 unique attendees, consisting of formulation, research and development (R&D) professionals, and marketing. These professionals attended the event to explore the latest products and portfolios from 230 exhibiting companies, both national and international, from countries like Uruguay, Chile, the United States, India, China, the United Kingdom, and more.

The exhibition area was also larger compared to 2023, with a 28% increase.

Highlights in Innovation and Sustainability

As is tradition, in-cosmetics Latin America became the stage for awards, which allowed industry professionals and brands to discover the event’s standout ingredients in an exclusive ceremony.

In the Innovation Zone Best Ingredient Award for functional ingredients, Givaudan’s Silk-iCare won the gold. Silver went to Seppic’s Solagum GM, and bronze to Lubrizol Life Science’s Carbopol® FusionS-20 polymer.

In the Innovation Zone Best Ingredient Awards 2024 for active ingredients, Givaudan’s Neuroglow took first place. Lucas Meyer Cosmetics’ CycloRetin came in second, and Ashland always solving’s perfectyl biofunctional placed third.

“These recognitions demonstrate the value of investing in innovation. We focus on science, research, and development, dedicating ourselves to bringing new solutions to the market. This is the result of the hard work of our R&D team,” said André Genovez de Freitas, head of active beauty sales for Givaudan Latam, whose company won first place in both categories.

The Innovation Zone jury included Cleber Barros (Escola Vínia), Adriana Castañeda (Belcorp Colombia), Celso Martins Junior (Grandha), Emiro Khury (EK Consultores), Rafaela Moretti (Devintex), and Larissa Spehar (L’Occitane).

Sustainability and Other Innovations

New to in-cosmetics Latin America, the Sustainability Display Award 2024 recognized sustainable ingredients, with Wasabi Flavone by TriBeaute Connect Health and Beauty with Science taking the top prize among nine competing products. The evaluation was conducted by a panel that included Giulio Peron (Quintal Dermocosmetics), Luciana Amiralian (Phisalia Cosmetics), Iguatemi Costa (Natura Brasil), Alice Matos Xavier (L’Oréal), and Amarjit Sahota (Ecovia Intelligence).

In the ABIHPEC Innovation Award, organized by the Brazilian Association of the Personal Hygiene, Perfumery, and Cosmetics Industry (ABIHPEC), Innovasell Fine Ingredients & Actives won the gold, Provital Do Care took silver, and Lucas Meyer Cosmetics earned bronze. Alkativ and BASF were also honored at the ceremony.

“We recognize the importance of the Brazilian cosmetics industry, and these awards enhance everyone’s work, especially our company, as we won for the second year in a row, thanks to the efforts of our entire team,” said Selmo Araujo, CEO of Innovasell Fine Ingredients & Actives, after the award.

Other Highlights and Technologies

In the exhibition space, attendees could explore the latest launches and trends that reflect the current market focus on solutions that combine science and sustainability.

• BASF presented the Uvinul® TS Hydro sunscreen, which improves photoprotection and provides a more liquid texture, along with Mixy, a technology that aids in the formulation process of personalized products.
• Collormix introduced Yura Q, a natural alternative for producing white exfoliants, sourced from the Tagua seed of Ecuadorian palm trees, offering biodegradable, color-free exfoliation.
• The Lubrizol Corporation launched the Zenerity byotech ingredient, derived from Italian thermal sources, which helps neutralize skin inflammation and combat premature aging.
• Chemyunion‘s campaign, Rejuvelhecer, promoted healthy aging, showcasing powder and capsule shampoos.
• Stepan introduced a playful children’s cosmetics line, including jelly soap, crayon-like bath chalk, slime shampoo, and moldable conditioner.

The Innovation Tour, led by cosmetology professor Cleber Barros, highlighted these innovations for attendees.

On the topic of artificial intelligence, a key theme this year, the ABIHPEC Innovation Workshop featured panels on the role of AI in sustainability in the cosmetics industry, with participation from experts from Natura, Innova Beauty, and L’Oréal.

Other event spaces offered valuable content, including the Technical Seminars, featuring brand executives discussing ingredients and formulation techniques, and the Marketing Trends, which explored global trends in brand communication. The new Beauty Forward by Cosmetics and Toiletries Brasil presented the latest cosmetic trends and innovations.

This was just a glimpse of what took place at the 2024 edition. “It was a chance to see the technological and sustainable advancements made by companies from Latin America and beyond, reflecting the event’s role in driving the market forward with knowledge, updates, and new business opportunities. It was a success, showcasing the ten years of in-cosmetics Latin America,” concluded Ana Beatriz Elia, head of the event.

The 2025 edition is scheduled for September 23-24 at Expo Center Norte in São Paulo. Mark your calendars!

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