The editors at Solutions Review compiled a list of the best social media automation platforms to pay attention to based on their reputation, service offerings, and overall user experience.

Social media marketing is one of the fundamental pillars of a successful marketing strategy. However, since each platform has different trends and rules, it can be time-consuming. Many social media marketing tools can help, but finding one with the capabilities is easier said than done. To help make your search a bit easier, our editors have profiled some of the best social media automation platforms worth considering.

The social media automation solutions and tools on this list can go a long way toward streamlining how your company interacts with its audience, expanding its brand awareness, and creating meaningful connections with prospective and active customers. The providers on this list were selected using a meta-analysis that combines user sentiment across the web’s most trusted software review sites with our internal criteria. The providers are listed in alphabetical order.

The Social Media Automation Platforms Worth Considering

ActiveCampaign

Description: ActiveCampaign provides email marketing, marketing automation, CRM, and Sales Automation solutions to clients across industries. Its Customer Experience Automation (CXA) platform has email marketing, marketing automation, CRM, and sales automation solutions for businesses across industries. For social media marketing, businesses can use ActiveCampaign’s Facebook Custom Audiences tool to run Facebooks Ads, target their audience based on specific behaviors, and more.

Act-On

Description: Description: Act-On provides a marketing solution suite for B2B and B2C organizations. Its Advanced Social Media Module offers companies a suite of automation tools designed to help users extract value from their social media presence, improve their brand’s reputation across social media platforms, and boost engagement with target audiences. The Advanced Social Media Module includes social media campaigns, social media listening, social media advocacy, social media reporting, and other functionalities.

Buffer

Description: Buffer is a streamlined social media management platform that offers a suite of publishing, analytics, engagement, and team collaboration tools. Users can schedule and publish content on an automated schedule or at a custom time across social media channels like Instagram, LinkedIn, Twitter, Facebook, Shopify, and Pinterest, all from a single dashboard. Other features include social media analytics, custom landing pages, customer engagement, social media publishing, and campaign management.

ContentStudio

Description: ContentStudio is a content and social media management platform for marketing teams, agencies, small businesses, and enterprises. The platform’s social media automation capabilities can help marketers optimize content automation campaigns, set predetermined posting times for multiple social channels, bulk upload social posts, automatically reshare evergreen content, and more. ContentStudio even offers AI-generated captions that save you time and help avoid duplication.

Hootsuite

Description: Hootsuite is one of the marketplace’s most well-known social media management tools. The platform helps marketers and users publish content, track engagement, monitor trends, compare performance to competitors, utilize paid advertisements, and analyze social content. Users can save time and resources by scheduling and managing automated posts across all major social networks from a single calendar dashboard. Hootsuite also integrates with over 20 major social media platforms and other applications.

MeetEdgar

Description: MeetEdgar is a social media automation tool for entrepreneurs operating independently or as part of a small business. The platform can automatically share posts to Facebook pages and groups, Instagram feeds and stories, Twitter, Pinterest, and LinkedIn. Other features include unlimited scheduled posts, A/B testing options, link tracking, and more. The Edgar tool will also catalog the updates your team creates, sort them into customizable categories, and publish them based on your set scheduling prerequisites.

NapoleonCat

Description: NapoleonCat is a marketing platform designed to help users manage and grow their brand on social media platforms like Facebook, Twitter, LinkedIn, YouTube, Instagram, YouTube, and Google My Business. Users can monitor, analyze, automate, schedule, report, and optimize their social media efforts with a suite of social media management tools. Those tools include social media automation features for sales, customer service, analytics, ad moderation, scheduling, publishing, workflows, and more.

PromoRepublic

Description: PromoRepublic is a local marketing intelligence platform that providers multi-location businesses, franchises, and marketing agencies the tools they need to manage brand consistency, local SEO, reviews, and social media. With its social media marketing tool, users can manage all of their organic and paid social media material from a single platform. Specific features include social boosting tools, automatic content localization, dynamic fields, social advertising, automated scheduling, customizable templates, and more.

SALESmanago

Description: SALESmanago is a no-code CDP and marketing automation platform that combines advanced analytics and AI-powered automation to provide customizable experiences for fashion, finance, travel, beauty, pharmacy, and other markets. The service’s social media capabilities include real-time custom audience building, user behavior tracking, sales chats, and more. It also provides users with the functionalities they need to automate social posts, ad campaigns, customer data collection, event tracking, and Facebook Messenger conversations.

SocialPilot

Description: SocialPilot is a SaaS social media marketing tool for small businesses, individual professionals, agencies, and enterprises. Features include a social media analytics tool, a social inbox where users can respond to comments and posts, content curation feeds, visualized social calendars, bulk scheduling, client and user management capabilities, and more. The platform also allows users to create and manage over 50 social profiles across social platforms.

Sprout Social

Description: Sprout Social is an “all-in-one” social media marketing management platform for enterprises, agencies, and small businesses. Its automation tools can help companies optimize social interactions, improve efficiency, and personalize content. The platform has features for social media analytics, engagement, publishing, automated scheduling, social listening, collaboration, workflows, bot builders, and customizable inbox rules that can reliably and automatically categorize, manage, and measure your inbound marketing messages.

StoryChief

Description: StoryChief is a centralized, collaborative platform to help editorial teams and social media managers distribute their content and measure multi-channel content performance from a single place. It can integrate with CMS, DAM, and CRM systems and includes social media tools for automating posts, analyzing accounts, a social calendar for scheduling a month’s worth of posts, tracking social analytics, built-in media editing, engagement tracking, and more.

Tailwind

Description: Tailwind is a marketing solution designed to help brands plan, create, execute, and optimize their marketing platforms across platforms like Instagram, Facebook, and Pinterest. The Tailwind platform can provide users with content creation ideas informed by real-world examples, automatically generate copy for marketing collateral, and automate a social publishing calendar so marketers can spend more time on high-value tasks. Additional capabilities include automated email sequences, social media analytics, email marketing, and more.

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